Coming out of your shell or place of comfort is necessary but can feel very awkward. On January 23rd, 2014 we rebranded our business from “Alleyne’s Grooming for Gentlemen” to “Alleyne’s Gentlemen’s Grooming Centre”. We introduced a new logo, services, products, experiences, Grooming programs, and customer service policy.

It may be surprising but every change can result in some level of awkwardness. For us, I liken our experience of transitioning from a barbershop to a full service grooming centre to a first date with the girl you know is the one, but you just aren’t sure how to act with her as yet. Continue reading